If you’re a business that mostly sells to other businesses or professionals, LinkedIn is an invaluable tool. However, as with most platforms getting the most out of it can be time consuming. Fortunately, there are many ways a Virtual Assistant can help with LinkedIn. A Virtual Assistant can help with your Company Page, and with Sales Navigator. Some of the actual tasks they can take off your hands are:
Company Page
Upload posts
Your Virtual Assistant can upload posts to your LinkedIn company page. They can boost posts, monitor engagement and respond to comments. They can also provide reports on engagement to help you find the content that gets the best results.
Update your company page
It’s important to keep the information on your company page up to date. Your Virtual Assistant can make changes to your contact details, your specialities, your company description and your logo and cover image.
Manage additional pages
In addition to your LinkedIn company page, there are several other pages you can use to promote areas of your business. You can have Showcase Pages to promote a facet of your company; a Career page to spotlight your recruitment and corporate culture. Your Virtual Assistant can create and update these pages as needed.
Reporting
The analytics available for your LinkedIn company page can give you a really good idea of who is interested in your business and what they’re looking at. Your Virtual Assistant can collate these reports so that you can make sure you’re attracting the connections you want to connect with.
Sales Navigator
Create searches
The search facility in Sales Navigator is a great way to find the right connections for you. Your Virtual Assistant can create searches that target groups you want to track. The searches can be saved, so you can refer to them at your leisure. Your Virtual Assistant can also tweak existing searches, or create new ones to better focus your targets.
Save contacts for you to review
Your Virtual Assistant can review your searches, look at the individual contacts and save appropriate people for you to review and connect with.
Tag contacts
Tags can be used to organise your connections and potential connections and your Virtual Assistant can add, edit or remove tags so that it’s easy to track what stage of the sales process any individual is at. They’re also very useful for when you need to find someone at a certain level in a business or industry.
Manage Seat assignments
“Seats” are the people who have access to your companies Sales Navigator account. Your Virtual Assistant can add the people who have access and set the level of access for each “seat”. Your Virtual Assistant can also remove seat assignments when staff move on, or edit them when staff change roles within the business.
There are eight ways a Virtual Assistant can help with LinkedIn so that you can get the most out of the platform, without wasting time on administrative tasks.
