When you’re having a tough time coming up with blog ideas look for inspiration from your existing customers. Blogging to help your existing customers will not only help them out, it’s likely to help you attract other customers like them.
Here are 6 blog ideas that can help you to find topics that interest your customers.
Something a customer has asked you how to do
This is probably the easiest of all. When a customer asks you how to do something, turn your response to the customer into a blog post. You’ll already have the hard bit done, just add an introduction and some explanation and you’re set.
Address questions you get asked
Even if you’ve only been asked once, if someone has asked it there’s a good chance others will be interested. So, whenever you get asked a question by a customer, make a note in your inspiration file.
Discuss industry changes
Anything interesting that happens in your industry can become a blog topic. Don’t go into heavy details, just write about how it will change things for your customer. Cover any positive impacts it will have in terms of being able to provide better services and anything that will change the process for the customer.
Write about your business
For example, introduce your staff, and note any staff changes. By letting staff know who your customer service, administration, accounts and back-end staff are, you include them in your business family. It’s also useful when customers routinely contact Jane in accounts, to let them know that Jane is no longer in accounts and they should contact Mary instead.
Tell them what you’d like them to do
Talk about the information you’d like to receive, the formats you’d like to receive things in, even how you’d prefer they contact you. You can even write about how much notice you need and how long the delay is from when you receive an order to when it’s delivered. You don’t have to be set in stone about anything, but if you let customers know how you’d prefer things, you might find they’re happy to work that way too.
Cover how you do things
Write about the processes for doing what you do. It’s not likely that your customers will steal the ideas and do the job themselves. But writing about the process gives them an idea of why it takes as long as it does. It lets them know what you need to do to provide the service. If money is an issue, it may prompt them to give you information in a way that means less processing.
There are 6 blog ideas that you can use to find inspiration for a post and help your customers out.
If you’d like some more ideas, check out my previous customer service posts
Click here to book a complimentary 30 minute catch up to discuss how I could help you.
