Here’s a really interesting infographic from the guys at Wishpond that might give you some interesting ways to target your Facebook advertising. The infographic shows how Facebook likes can predict facets of followers personalities as well as gender, race, religion and sexual orientation. While the information is really interesting on it’s own, it’s also worth your while to consider using interests to target your advertising to help get the customers that suit your company best.
You can check out the original post here and get some background info on how the data was collated and analysed.
