One of the advantages with working with a Virtual Assistant regularly is that they become familiar with your branding. They will also have the skills to keep your branding consistent.
Materials
Of course, you will have to give a Virtual Assistant copies of your logos, fonts and your style guide. If you don’t have a style guide, then your Virtual Assistant can help you produce one. A style guide is invaluable for new staff, marketing partners and even just for your reference.
Social Media
A Virtual Assistant can set up profiles on your social media sites branded with your company style. They can make sure that key elements of your brand are used within each sites constraints. They can also use your businesses “tone” in posts and comments.
Documents
A Virtual Assistant can create templates and edit documents. That way, everything that your company produces is consistent in terms of fonts, layout and logos. The more recognisable your look, the more likely it is that your clients will notice and read them.
Emails
A Virtual Assistant can set up email signature blocks using your company branding and linking to your businesses social media sites. A Virtual Assistant can create several different signature blocks and should be able to provide you with a signature template that can be adapted for new staff.
Web Presence & Marketing
A Virtual Assistant can work with your website designer and/or marketing team to make sure that your branding is applied consistently to everything produced. They can also take all the hassles of coordinating logos, text, formats and fonts with the designers so all you have to do is sit back and approve your funky new site.
A Virtual Assistant with an eye for detail is the ideal person to take over the coordination and implementation of your branding strategy.
If you’d like some more ideas, check out my previous posts on branding.
Click here to book a complimentary 30 minute catch up to discuss how I could help keep your branding consistent.
