Every business needs to have a social media presence, but it’s really easy to run into difficulties implementing it. You can cause serious problems if you post something that hasn’t been thought out properly even if it’s just a comment or a response to a message, and posts about political topics will generally create a […]
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If you are thinking about getting a Virtual Assistant to help with your marketing, there are a few things to keep in mind. However, it mostly starts with just one question: WHAT DO YOU NEED HELP WITH? Everything Maybe you should consider a specialist marketing firm. If not, you really need to make sure your
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Blogging to help your customers is a great way to add value, create reputation and assist with search ranking. Once you decide to start blogging, you’ll generally find you’ve got a lot of things you want to talk about and producing new content isn’t difficult. After a while though, finding interesting & relevant topics will
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When you’re working with a Virtual Assistant, it’s tempting to get them to take over time consuming jobs like writing your blog. I’ve covered the reasons for my problem with that in my post Why I Won’t Create Your Content For You. That said, there are a lot of ways that your Virtual Assistant can
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Every soloist or small business owner that blogs about their business and industry knows how hard it can be to fit it in with the daily tasks involved in being a business owner. There are things you can do to help you become a more productive blogger. Here are the 6 things that I think
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These days, branding is more than just making sure that your letterhead matches your business cards which matches the sign on the front door. Today, branding is not only about the look of the company, but the feel as well. And that is mostly achieved by networking consistently, particularly in the realm of social networking,
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With social media being such a large part of our lives, many businesses ask “why should I have a website?” Well, it’s actually important to have your own website. Even if you focus your marketing efforts on social media, you still need a website. Your rules When you use a social media platform, you have
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Thanks mostly to social media, but also due to current business trends, our customers now expect us to be available at their convenience. If you’re a global company, or even a large-ish company, that’s hard to do. Unfortunately, if you’re a soloist or a small local business, you can either be available 24/7 OR have
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While I regularly post about what a Virtual Assistant can do for you, I rarely post specifically about what I can do for you. With that in mind, here are some of the things I can do to help you find more time or just get a bit of the annoying stuff off your desk. Documents
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LinkedIn recommendations can be a great way to manage expectations. Recommendations from clients who’ve used your services in the past can give prospective clients a better view of what people love about working with you. Often, what really impresses people is a soft skill, or a type of service rather than your skill level. Most
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